Probably a lot of you have a Canon camera, but maybe just few of you know where does this name come from, or how their logo has changed through the years.

If you want to know about this, now you will.

In 1930, Goro Yoshida and his brother-in-law Saburo Uchida founded Precision Optical Instruments Laboratory in Japan. Four years later they created their first photographic camera. They called it Kwanon, buddhist Bodhisattva of mercy. The logo was going to include an image ot Kwannon with 1.000 arms and flames.

They also registered Canon, apparently in Japanese both words sound the same, a marketing stunt. Soon afterwards the cameras carried this name and time has proven that they were right.


Pep Mínguez